Foodservices Retailers on Consumer Perception
When you intend to promote your foodservices brand(s) to public consumers at large, you must first clarify and establish the following answers based on your promotion plan:
Q1: What is the exact foodservices or crossover foodservices brand(s) you wish to promote?
A1: for example, the dishes of your menu or the interior design of your premises or friendly hospitality services, etc.
Q2: Who are the target audience you intend to promote to?
A2: for example, which category of specific are a population’s demographic you intend to target
Q3: What is the special feature(s) of the foodservices or foodservices crossover brand(s) you wish to highlight?
A3: for example, the food qualities of the menu from the foodservices or foodservices crossover brand(s), the special menu of the crossover brand(s), etc.
Then, you should strategize or plan for the following:
Q4: What is/are the exact message(s) you intend to communicate across?
Q5: What is your plan (and budget) for this promotion? Is it limited to mere mass communication like advertisement or does it further include any event activities? Or any sponsorship program?
Q6: What is the time duration you plan for this promotion? Is it a time scheduled campaign or is it a long term continuity promotion?
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