Special Interest Hobby (SIH) Retailers on Consumer Perception
When you intend to promote your SIH product/service(s) or SIH brand(s) to public consumers at large, you must first clarify and establish the following answers based on your promotion plan:
Q1: What is the exact SIH product/service(s) or crossover SIH brand(s) you wish to promote?
A1: for example, finished ready-to-use products (food delicacies, golf sets, sport attires and etc) or hands-on services like massages, or badminton court facilities, gym facilities, sport cars rental facilities services and etc.
Q2: Who are the target audience you intend to promote to?
A2: for example, which category of specific are a population’s demographic you intend to target
Q3: What is the special feature(s) of the SIH product/service(s) or SIH crossover brand(s) you wish to highlight?
A3: for example, the functionality of the SIH product/service(s) or SIH crossover brand(s), the special area of application, the outlook design, etc.
Then, you should strategize or plan for the following:
Q4: What is/are the exact message(s) you intend to communicate across?
Q5: What is your plan (and budget) for this promotion? Is it limited to mere mass communication like advertisement or does it further include any event activities? Or any sponsorship program?
Q6: What is the time duration you plan for this promotion? Is it a time scheduled campaign or is it a long term continuity promotion?
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